The buzzworks (formerly sjs publicity) has a background of PR and communications work for clients in the private and public sector, and for both large and small organisations. Sarah Airey’s portfolio includes:
Publicity for the launch of the new Eynsham Hall health and fitness centre.
Copywriting for relaunch of the ECITB (Engineering Construction Industry Training Board) web site www.ecitb.org.uk
Publicising the development of a new oral test for smoking to dentists and hygienists. Achieved a high level of exposure for GFC in all the major dental publications in a highly successful campaign to whet appetites prior to launch of the product.
Marketing support for regional installers participating in the Boost LPG initiative. Producing and implementing strategies which included PR, events, direct mail campaigns, advertising and web content.
Three years publicising FES work through feature articles and case studies, primarily in the private sector, on energy efficiency topics including emissions trading, climate change, due diligence, and renewables.
Spearheading ID Fraud Prevention activity for Acco Rexel obtained maximum exposure for the brand, effectively hijacking the campaign from competitors. Rexel shredders were featured on BBC Watchdog (in a good way!), ITV Meridian, Central and Calendar on Yorkshire TV as well as on a four page centre spread in The Sun. Over 31 million people saw or heard about Rexel shredders in relation to ID fraud prevention.
PR, copywriting and editorial support for AEA Technology on Government programmes and initiatives, including work for Momenta, Envirowise, Future Energy Solutions, Energy Efficiency Best Practice Programme and the New and Renewable Energy Programme.
Clean Air Power has developed dual fuel technology for HGVs to reduce emissions and costs. Parliamentary lobbying MPs from all political parties in England, Wales and Scotland as well as senior civil servants.
Writing column on behalf of Envirowise for the Water Energy and Environment journal as well as
Writing Industry Sector Key Performance Indicators for the Envirowise web site.
Publicity campaign for designer jewellery.
News and views for ACCO Brands online.
Supporting national wifi rollout campaign.
Launch of new wheelie bin service.