This question is fundamental to using approach that is right for you –
as is the other one:

“Who do you want to communicate with?”

There are plenty of different ways of communicating with customers.
buzzworks can help you with the strategic thinking to select the
right methods – and message - for your target audience. We can help
to develop and produce your communications in the most appropriate
form, from leaflets and brochures, web sites, online news and blogs
to catalogues, guides, technical manuals and packaging.